Crunching the 4K Numbers at CE Week
Agreement and debate were both generated among these supplier representatives about UHD picture quality as a primary purchasing factor, the importance of built-in sound quality and the necessity of developing an open ecosystem for content early on for 4K as opposed to offering proprietary systems. Also debated: the benefits or non-benefits of curved screens, and whether the timing was too early or just right to promote and sell OLED sets, or whether doing so was confusing to the marketplace.
“Selling the Sizzle,” a segment featuring Tom Campbell, corporate director for Southern California’s Video & Audio Center, and Robert Zohn, founder of Scarsdale, N.Y.’s Value Electronics, offered the retail view on Ultra HD.
“The buck stops at retail – we have to do the job or it doesn’t get done,” said Zohn, an A/V specialist, who is redesigning his store to showcase only 79-inch-class-and-above TVs. He is an evangelist for thorough demos and meticulous calibrations of on-the-floor sets. He added that he isn’t worried about 4K TV price erosion because manufacturers are enforcing UP pricing on their premium products so that “it’s an even playing field. In our case, our customer is part of an educated community that wants quality and accurate service.”