- CTA July index hits 2016-high for consumer tech spending expectations
- Consumer confidence towards tech spending rose 4.1 points to reach 91.6—the highest total since November 2015
Just in time for the push into the Fall back-to-school and the early holiday shopping seasons—which is right around the corner, believe it or not—the Consumer Technology Association (CTA) is reporting that consumer confidence towards tech spending has reached a high for 2016. In its latest CTA Indexes report, the association noted that there was a slight uptick in consumer tech spending confidence in July, which went along with the rising sentiment towards the overall economy.
"The fact that tech spending sentiment is at its highest level in more than 18 months suggests strength ahead of the second half of the year,” Shawn DuBravac, Ph.D., chief economist at CTA, said in a statement. “Early promotions are building interest and momentum for back-to-school shopping, which have likely contributed to the second straight month of rising tech spending confidence. At the same time, a diverse assortment of new products is now on the market and garnering increased consumer attention.”