CTA: Estimated 56.9 Million Americans Bought Tech Over Thanksgiving Shopping Week
According to new data released today by the Consumer Technology Association, an estimated 56.9 million American adults—or about 45 percent of all shoppers—bought (or plan to buy) tech products during the Thanksgiving shopping weekend, which includes the Monday before Turkey Day through today’s Cyber Monday online shopping event. CTA’s 2015 Post Black Friday Survey also found that the number of online and mobile shoppers is “quickly approaching the number of in-store shoppers this year.”
"Black Friday is in the books, and consumers have once again shown a strong preference to buy tech," Shawn DuBravac, Ph.D., chief economist and senior director of research, CTA, said in a statement. "Consumers began shopping deals and promotions the Monday before Thanksgiving, and momentum continued throughout the week, peaking with the traditional Black Friday weekend."
Here’s a look at some of the major findings from CTA’s 2015 Post Black Friday Survey: