CES Unveiled events are peppered throughout the calendar, but what makes the annual New York event one of the more exciting ones to attend is how perfectly positioned this one is ahead of one of the busiest times of year for retailers. As such, beyond the products on display at the Metropolitan Pavilion in Manhattan, CES Unveiled New York featured a press conference where the Consumer Technology Association (CTA) gave its “state of the industry” update to the gathered press.
Mixed in with announcements about featured areas at January’s CES 2018 trade show, CTA announced the results of its 2017 Pre-Black Friday Survey—part of the association’s holiday shopping coverage.
Among the many revelations in this year’s survey, what stood out most was the fact that, for the first time, more consumers said they would shop online via their smartphone this year than any other device. According to the survey, 61 percent of consumers said they planned to use their smartphone for holiday shopping, followed by laptops (54 percent), and desktop computers (46 percent). Additionally, 19 percent of U.S. adult shoppers said they plan to use a voice-activated speaker—such as an Amazon Echo or Google Home—to shop online during the holidays.