CTA Pre-Holiday Research: Look for Tech Spending Uptick of 3.4% over 2017
The Consumer Technology Association’s research arm issued Part One of its tech sales predictions at a New York City pre-CES press event Nov. 8 that included the Black Friday period ranging from Thanksgiving through Cyber Monday – crucial shopping days that anchor the 2018 holiday shopping season. The most salient projection among them was that 85 percent of those some 110 million shoppers will opt to invest their gift dollars in consumer tech categories including smartphones, TVs, portable Bluetooth speakers, video game consoles and laptops.
Ben Arnold, CTA’s senior director of innovation and trends, and Lesley Rohrbaugh, CTA director of research, outlined a sunny overall scenario for tech, which they said would account for an aggregate 3.4 percent uptick in holiday tech sales over the same period in 2017, and (for all of Q4 vs. the same period last year) an 11 percent increase in unit sales of 4K TV.
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