CTA’s DuBravac: 3 Trends that are Moving CE into the ‘2nd Digital Decade’
The chief economist for the Consumer Technology Association (CTA), Shawn DuBravac, is also CTA’s chief trend detective. At a pre-CES presentation, he offered his perspective on the three seminal trends that he said are taking shape and will be in full evidence at the industry’s yearly trade convention, set to open Wednesday, Jan. 6, here in Las Vegas.
He said these trends stem from five pillars upon which the future of digital data is being built: ubiquitous computing; cheap digital storage; connectivity; proliferation of digital devices; and the ‘sensor’ization of technology.
The trends are ambient sensing, aggregated learning, and the maturing of nascent ecosystems.