CTIA Wrap-Up

By Natalie Hope McDonald

"Twenty years ago, the FCC awarded the first commercial cellular license, sparking the revolution we call wireless communications," said Tom Wheeler, president and CEO of the Cellular Telecommunications & Internet Association (CTIA). "Throughout these 20 years, hearty competition has spurred innovation and propelled wireless forward at a breakneck pace. Today, wireless customers enjoy low prices, extensive choices, and an endless variety of new voice and data services."

This year's participants of CTIA's show used New Orleans as the stomping ground to demonstrate a "more is more" philosophy as the definition of wireless broadened to take into account IT, mobile and voice communications. The array of new products featured emphasized a confidence many of these companies have in faster consumer adaptation. While it has taken considerably longer in the United States for users to implement many interactive technologies, especially in the wireless handset sector, the market has also been offering particularly fertile ground in which to plant the seeds. And what was introduced last year has been significantly upgraded as more consumers are paying attention to details like digital camera functionality and Web access today. In fact, more of these features are being touted in mainstream outlets like television commercials and ad campaigns reaching the point-of-purchase buyers.