Custom Installers Say Business is Up
DSI Entertainment is also seeing strong audio sales, especially with outdoor speakers, Thies said. While some dealers at the conference said their outdoor lifestyle sales are limited by an their area's climate, others said they are helping their clients extend the use of outdoor solutions by offering different types of heating solutions that keep an AV area warm during inclement weather.
Thies is also excited about the initial sale of Prima Cinema, which is just rolling out. The Prima system is based on a secure digital media server that sells for about $35,000 and delivers first-run movies on or before their opening dates for $500 each. The solution is an extension of the Bell-Air Circuit (or Subway Circuit, on the East Coast) concept, in which a select group of Hollywood A-listers receives first-run 35mm prints. Prima Cinema is designed to digitally expand that concept among a larger demographic.
During a roundtable discussion at the Azione conference about new areas of product growth, many dealers were interested in hearing more about the Prima Cinema solution. Thies expects it to generate plenty of add-on business. "It gets people excited about their home theaters; content drives hardware," he said. "It's going to lead people to upgrade their projectors and sound systems, no doubt."