In Car Tech: Getting On Board
Power 12-volt specialty retailer Custom Sounds is based in Austin, Texas and swings a big bat in the markets they occupy. As their Web site boasts, Custom Sounds' stores are 'America's Best Car Stereo Superstores.'
The 16-store chain has stores in Illinois and Missouri in addition to its home state of Texas where the company began. Dollar for dollar, they do an insane amount of business with many of the leading 12v manufacturers when compared to the same number of single store independent retailers and, under the direction of President Mike Cofield, they show no signs of stopping their consistent growth.
Mike Cofield candidly shares their recent successes. "When the industry as a whole was down in 2008, we had our best year ever in the history of the company. We followed with another increase in 2009 and again in 2010. Year to date we are up 20% in 2011 over same period sales from the previous year," said Cofield.