Customer demand for new TV units remains strong this holiday season, with nearly 25 percent of customers interested in purchasing a new TV this holiday season. That's according to a survey released this week by research firm NPD Group.
The 2009 TV Inventory Study from NPD also found that screen size and a better picture are the most important factors for prospective buyers of televisions.
"Demand for digital television remains strong months after the end of analog broadcasting,” Ross Rubin, director of industry analysis at NPD, said as part of the release of the study. “Consumers are taking advantage of greater affordability and buying more TVs with smaller screen sizes. However, many still aspire to larger TVs with higher resolution.”