The easiest and most common program to keep customers coming back to your store is the in-store credit card. Another program providing people with an incentive to open a new account: 90-day-same-as-cash. Account holders are more likely to come to your store fist for future purchases. Don’t believe me? Why do department stores consistently offer first purchase discounts to get you to open a new account?
After replacing one appliance, many customers soon notice that others in their kitchen don’t match or don’t look as fresh and new as the one just purchased. An offer of a gift card with every appliance purchase will ensure that your customers will come to you first when buying those other appliances. Customers don’t owe us their loyalty. We have to earn it every day. Used properly, loyalty programs can be great incentives to keep consumers coming back.