Creating Sales From DTV Transition
As more details are released surrounding the Feb. 17, 2009, transition date from analog to DTV, it becomes more apparent the influence it will have on how you sell TVs and video gear over the next 18 months.
Sales associates need to prepare customers by helping them understand the full impact of the digital transition. Clear, full communications will help drive sales of not just HDTV but other products with built in ATSC tuners.
It is important to talk to every customer about the upcoming transition. It may be old news to you, but most consumers have only a vague idea that something is coming and how it will affect them. It’s also important to note that consumers accessing over-the-air broadcasts are eligible for coupons toward digital-to-analog converter boxes that can be purchased through retail.