CustomRetailer is Now Technology Integrator
Our sister site and magazine CustomRetailer has been rebranded Technology Integrator with the April, 2013 issue. You will find the site every business day in Technology Integrator Daily and online at www.technologyintegrator.net
Back in the day, CustomRetailer was the perfect choice for the name of the magazine that provides business strategy for the custom electronics professional. Today, those words mean something completely different. The custom integrator is customizing installations yet their role has expanded to integrating all technology throughout the home or small business. They have established processes that enable the business to operate efficiently and effectively, tweaking each project with customizable options. And they are the experts that embrace the adage own the network, own the customer.
There are endless advantages to a retail experience whether you call it a design studio, showroom, experience center or a store. But today, the word retailer conjures up a whole different environment and does not reflect the breadth of our audience of installers, integrators and service professionals that qualify to receive the magazine in print and electronically. Our manufacturer partners in the industry tell us that the blurring of specialty retail and custom installation in the residential, commercial and home security market segments is rampant and the need for addressing all aspects of the business model equation is even greater than when we first launched in 2002.