Cyber Monday Breaks Online Sales Record with $7.9 Billion in Sales
Fueled by a long weekend of record-setting performance online, the Black Friday holiday shopping weekend closed out on Cyber Monday by once again setting a single-day online sales record, according to the latest figures from Adobe Analytics. As of 9:30 p.m., Cyber Monday was on pace to hit $7.9 billion in sales, up 19.7 percent over Cyber Monday 2017, the previous single-day sales record holder.
Interestingly, though, Adobe’s data shows that Cyber Monday was actually the slowest growing day on a year-over-year basis when compared to Thanksgiving Day (sales increase of 28 percent to $3.7 billion), Black Friday (23.6 percent, $6.2 billion), and the Saturday-Sunday period (25 percent, $6.4 billion). The full season thus far (November 1 to 26) has driven $58.5 billion in online sales, a 19.9 percent increase. Every single day has driven sales of more than $1 billion online.
Moreover, with regard to Adobe’s data on Cyber Monday, the firm found that Cyber Monday was also a record-setting day for sales on smartphone devices. Adobe reported that consumers made more than $2 billion in purchases online through their smartphones on the day, making it the most successful day for smartphone sales ever in the U.S.