Well, we’ve done did it again. Over the course of the past four days or so, Americans managed to set and then re-set the record for single-day online sales. Cyber Monday 2016 now sits alone at the top with total sales eclipsing $3.39 billion spent online, a 10.2 percent increase year-over-year, according to Adobe Digital Data.
Adobe’s 2016 Cyber Monday report, which is based on aggregated and anonymous data from 23 billion visits to retail websites, measured about 80 percent of all online transactions from the top 100 U.S. retailers, and used a predictive model powered by the Adobe Sensei system to calculate the projection.
The previous record for single-day online sales was $3.34 billion, which was set just three days prior on Black Friday. Black Friday is projected to still hold the edge in total mobile revenue, with Cyber Monday coming in at around $1.19 billion spent via smartphones and tablets—that’s a 48 percent year-over-year increase.