Cyber Monday Sales Hit $9.2 Billion in the US
Holiday sales surrounding the Thanksgiving holiday have evolved immensely over the years. What used to be a one-day free-for-all shopping event has now turned into an entire week of sales beginning the week of Thanksgiving and extending into the infamous Cyber Monday. Although consumers have more time than ever to take advantage of the many sales and promotions offered by retailers, the e-commerce holiday still reigns supreme.
Cyber Monday’s grand total for 2019 in the US was $9.2 billion.
That number represents a 16.5 percent increase over 2018, which ended in a $7.9 billion in sales. Consumers were spending roughly $11 million per minute between the peak hours of 11 p.m. ET to midnight. Somewhat interestingly, about a third of the transactions were made via smartphones, making for a 46 percent increase over 2018. Not to mention, the record breaking total for the shopping holiday trumped Black Friday ($7.4 billion) and Amazon Prime Day 2018 ($4.2 billion).