The Web’s Big Day - Cyber Monday - Kicks Off Net Holiday Shopping
Looks like Cyber Monday retailers are handling their biggest day of the year the same way brick-and-mortar retailers are handling Black Friday – with more sales then they ever have before.
People who don’t want to fight Black Friday crowds will have a less chaotic shopping option just three days later. Cyber Monday, the Monday after Thanksgiving, is expected to be more promotional than ever this year as retailers offer one-day sales and special offers to bring holiday shoppers online.
On Cyber Monday, the ceremonial kickoff to the online holiday shopping season, online retailers will debut thousands of promotions to show what websites have to offer this holiday season. According to the eHoliday Survey, conducted for Shop.org this fall by Shopzilla, 83.7 percent of retailers will have a special promotion for Cyber Monday, up from 72.2 percent last year. The most popular promotions are expected to be specific deals (38.8 percent), email campaigns (32.7 percent), and one-day sales (24.5 percent). Additionally, nearly one-fourth of retailers (22.5 percent) will offer free shipping on all purchases. “As shoppers focus on price this holiday season, online retailers will be extremely competitive to offer the very best deals,” said Scott Silverman, Executive Director of Shop.org. “Americans who are looking to put a dent in their holiday shopping will be able to find thousands of bargains on Cyber Monday.”