Cyber Monday was the Biggest Shopping Day in Amazon’s History
Despite the rocky start that Amazon had heading into the Black Friday holiday shopping weekend, consumers still showed their willingness to get online and spend massive amounts of money with the company. Cyber Monday 2018 continued the recent annual trend of helping Amazon set a single-day company sales record this year, according to an emailed statement from the company. There were no specific dollar amounts reported, but estimates for Prime Day 2018—the previous biggest sales day in Amazon’s history—came in around $3.8 billion.
So let’s do a little analytical math and try to work backwards here. Consider the fact that Amazon accounts for roughly half of all online shopping. If those numbers held true on Cyber Monday, we could assume then that Amazon accounted for around half of the $7.9 billion in online sales that Adobe Analytics reported on this morning. That would mean Amazon’s Cyber Monday sales figure came in at around $3.95 billion, so up slightly over Prime Day 2018.
“Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” Jeff Wilke, CEO Worldwide Consumer, said in the statement. “With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value—sure to deliver smiles all season long.”