NASCAR’s Earnhardt Will Endorse Sony
Sony Electronics announced Thursday that NASCAR star Dale Earnhardt, Jr., has agreed to an endorsement deal. Earnhardt, who recently left Dale Earnhardt Inc. to sign with Hendrick Motorsports, will appear in print and broadcast ads, while also making personal appearances on Sony’s behalf.
Earnhardt will promote the Bravia line of high-definition TVs, among other electronics products. The deal likely means that Sony’s logo will have prominent position on his car when he starts racing with the new team.
In a statement, Sony marketing executive Stuart Redsun called the racer “an avid tech enthusiast” who appreciates quality electronics.