DALI Loudspeakers Expands Distribution Partnership with Lenbrook Americas
DALI Loudspeakers, a global speaker designer and manufacturer, has announced the expansion of Lenbrook Americas’ distribution responsibility to include both Canada and the United States. The appointment will see Lenbrook oversee all aspects of sales, marketing, service and support for DALI Loudspeakers in both countries, with a projected start date of the Canadian mandate on May 1, 2020.
Lenbrook Americas, a subsidiary of The Lenbrook Group of Companies, is the distributor of esteemed audio brands NAD Electronics, PSB Speakers, and the Bluesound hi-res wireless products. Leveraging its deep history in channel and brand development competencies in Canada and the United States, Lenbrook’s expertise, relationships, and reach into the specialty dealer channel provides DALI and all DALI’s existing customers with the support of an organization with the capital base, organizational depth, and channel trust to penetrate the marketplace and grow the network. As the marketplace for high fidelity audio and residential installation continue their dramatic pace of change, Lenbrook’s proven track-record as a consistent supply partner that takes a long view of the market will be key to the growth of the DALI brand in North America.
Lars Worre, Managing Director of DALI Loudspeakers commented, “We have been thrilled with the results of our US relationship with Lenbrook since early 2018 and the addition of Canada, Lenbrook’s home market, to the partnership marks an important next step in building DALI’s position in our core audio products, expanding our performance CI portfolio, and introducing exciting new premium personal audio products.”
Stephen Baker, Senior Director of Sales for Lenbrook Americas, restated the company’s commitment to its longstanding relationship with the specialty audio channels. “We took on this partnership with DALI Loudspeakers because it is fully ready to compete with the world’s best in the category and because it fits perfectly within Lenbrook’s portfolio of brands. Having the mandate for Canada and the United States allows us to strategically invest to make DALI a top player in the premium speaker market in the region.”