Since acquiring Dan’s Camera City, Harayda (the “numbers man” as he’s known around the office) and Woodland (the one who’s always suggesting new directions) have, as partners, taken many risks and still built up a digital imaging retail operation that’s not only one of the top-performing stores in the country, but is lauded by industry professionals as an example of unusually intuitive customer service, creative revenue streaming and tenacious hard work. “I’ve encouraged a lot of people to make a pilgrimage to Dan’s and see what’s there,” says Bill McCurry, an advisor to the PRO buying group (of which Dan’s is a member) and frequent speaker at PMA (Photo Marketing Association) conferences. “There’s a lot to be learned from these guys.”
The Show-me Store
The lessons of retail success aren’t necessarily obvious right when you walk through the front door of Dan’s, partly because Woodland and Harayda are just as likely to be making money through “back door” efforts like wholesale services, but also because the company has a service-over-flash philosophy.