Seifert’s clientele that day cut across a variety of demographics. Nicole Peteron, age 19, and her boyfriend Aaron Nash were in ordering some prints for Peteron to take with her to college. “The quality’s better here than most places,” said Nash. “And it’s easy. I just bring my memory card in. I took 400 pictures a couple of weeks ago on a trip to Scotland, and I’ll be choosing which of those I want to print.” Down the bar a few seats, Joanne Smith, age 37, was putting in her order for fifty pictures of her own vacation, most of those featuring the bright smile of her 7-year-old daughter. “I like to scrapbook. In fact, I even give scrapbooks as gifts now, so I spend a lot of money on pictures and materials, probably hundreds a year,” said Smith.
The scrapbook enthusiast is of major interest to Woodland right now. In fact, he’s just carved out another section of his sales floor (he calls this corner the “Memory Suite”) to showcase scrapbooking products and two digital editing work stations with album templates. Scrapbookers who’ve learned to design on the computer often order large format prints, up to 12x12 inches, which are radically more profitable than typical 4x6 prints. (Dan’s charges $9.99 for a 12x12 on photo paper, $20 for fine art paper.) Woodland is also experimenting with alternate presentation products, encouraging scrapbookers to purchase a 12x12 frame (he’s currently displaying “treasure box” frames by the Dennis Daniels Company) and display some of their most elaborate scrapbook pages around the house instead of just binding the pages in a book.
Woodland keeps an eye out for products which will make new and inventive uses of digital images. One of the most successful “momentos” as of late is a photo-blanket, a 54- x 60-inch actual throw blanket whose yarns are vividly printed with the image of a customer’s choice. A photoblanket featuring a charming, wide-eyed young girl wearing a bandana hangs on one of the Memory Suite walls. “We’ve done several times the volume we expected on these so far,” says Woodland, who is currently charging $100 per blanket.