Adjacent to the Memory Suite are two new kiosks from Hewlett-Packard called “HP Photosmart Studios,” which allow customers to design and photo-collage posters, greeting cards, and bound books. HP has offered these kiosks to only a few pilot locations around the country. Woodland says there are still some kinks in the products (the bound books’ pages don’t have the same high print quality as the posters yet), but he’s pleased to be working with HP on the development side. “If you’re looking at twelve different new services or products, you don’t know which one the customer will favor,” he says. “You better hope the ones you choose are the winners because they are expensive.”
Back Door Business
One of the most unusual ways Woodland and Harayda have found to hedge their technology bets is by turning themselves into partners of businesses that are also their competition, a strategy McCurry calls “cooperatition.” They’ve done it by providing wholesale services and teaming up on promotions with other stores and imaging services, even mass merchandisers.