Similar deals have worked with area dry cleaners, pharmacies and craft stores, which allow Dan’s to install digital print kiosks that serve as “drop off” sites and print “pick up” sites, as well. The small businesses get a little more foot-traffic and Dan’s gets the chance to expand its presence beyond it’s one location, thus giving customers in Bethlehem, Catasauqua, Coopersburg, Kutztown, and nearly ten other sites.
“That’s partnership,” says McCurry. “Dan’s theory is that as long as we’re convenient, customers will stay in our family. Dan’s would rather trade that foot traffic volume but keep customers who otherwise would have just dropped off their pictures at Wal-Mart.”
Peter Ewen, the Regional Sales Manager for Olympus, says he’s seen Dan’s take other creative approaches to potential business threats. “There’s a company across town called the Banana Factory. It’s like an artists’ colony that sponsors a big music festival and does a lot of classes,” says Ewen.