Art of the Possible: Dare to Lead with Passion in 2015
Pas•sion—Pronounced [pash-uhn] noun 1. any powerful or compelling emotion or feeling, as love or hate. 2. strong desire to succeed.
Remember passion? Those of you who run fast and hard through sales, marketing and operations know and realize that to ensure successful consumer electronics market leadership means being a votary of that mission. Of course, through our hard toil, there are times when we are neither predator nor prey to mighty titan consumer electronics brands. Our sales and marketing asset dollars are often paltry to the mighty “big,” our resources dampened by a lack of deep investment pockets.
Sometimes along the way we are market-larruped, feeling competitively downtrodden based upon weak market share, poor brand recognition or sluggish shelf pull.
But always together we are hungry, wide-eyed and hyper-prepared to build a market and create a valuable brand: earn the right and trust to push and pull, through retail partners, next to viceroy market share leaders. We pine and swing hard together as one team to become a new market leader. It’s our passion in congress with our refulgent demand to succeed, to stretch, that garners positive results. It was and continues to be all about the passion to make or take a market, as one focused team.