Keller Named IPRO MG Chairman
Dave Keller, senior vice president of sales and marketing for Panamax/Furman, has been named the chairman of the manufacturing group of Independent Professional Representatives Organization (IPRO.)
"The IPRO firmly believes that the future of selling upper-end goods through the CEDIA and InfoComm channels is strong, and the success of our efforts is largely dependent on the triangular relationship between the representative, manufacturer, and electronic systems contractor (ESC)," David Thomas, president of IPRO and Momentum Group, said as part of the announcement.
"The IPRO-MG was specifically formed to increase the communication between the three parties, beginning with the representative and manufacturer. With mutually agreed upon expectations, our message to the ESC and eventually the consumer will be stronger; thereby generating more sales through these channels."