Attitudes: David Plouffe On What Technology Can Do for You
David Plouffe, President Barack Obama's 2008 campaign manager, recently compared the early days of building the support, management and communications platforms that helped his boss become President, to launching a new business or initiative.
The lessons learned along the way, though, can help any business succeed, whether it's launching a new product, creating a new customer base or battling unthinkable odds.
Delivering the luncheon keynote Wednesday at CEA's Washington Forum, Plouffe said one of the earliest lessons the campaign learned was the importance of establishing a solid campaign strategy and a rock-solid message. Once those are basics are etched in stone, the team can focus on innovation and the hundreds of smaller elements that eventually add up to success.