DBL Marks “New Era” With Key Initiatives
DBL’s sales, marketing and executive headquarters will remain in the Scottsdale facility, which will also provide will-call services and logistics for a limited line of products.
While the overall sales of DLP TVs are decreasing, Anderson said the line still accounts for roughly 15 percent of the TVs DBL ships and is popular with Latino consumers. That demographic is one of DBL’s fastest growing, a trend that should continue for the next 10 years, Anderson said. DBL’s new multi-lingual marketing team recently sent a Spanish-language version of its catalog to several key Texas dealers, as part of a pilot program, Coakley said.
DBL is also experience triple-digit growth of gaming accessories and recently hired Rob Terkelson, formerly of CompUSA, as its video gaming buyer, Coakley said. The distributor recently sent 15,000 customers a new 16-page gaming accessories catalog, which Coakley expects will more than double in size in its next version due in October.