Dealer Data: Flat Panel Rising
Flat panel moves ever downward. Pacific Media Associates reported that unit sales for flat panel televisions and business displays in North America rose 19 percent in August over July’s sales (the group tracks sell-through). Its analysts also found that the average selling price fell 6 percent in August, for a total drop of 27 percent from August 2005. For example, the average street price for 35-inch to 39-inch 1080p sets dropped 19 percent, with prices below $2,000.
According to Pacific Media, the preference for LCD over plasma is moving to larger models, with 60 percent of all flat panel sales were for LCD models. In the 40-inch to 44-inch size segment, lower prices helped increase LCD’s share of that segment to nearly half of the market at that size, with a 49 percent unit market share.