In the potential category we find portable gaming and portable GPS devices, which highlight the popularity of mobility. Portable gaming devices show up in 26 percent of homes, but CEA research reveals a potential twice as large. Although less than six percent of households plan to by a portable gaming device in the near-term, the product category could show great promise in the next two to three years. A similar story holds for portable GPS devices. With only 11 percent of households owning one and with only seven percent planning to buy one in the next 12 months, you’d think portable GPS would die out? Despite those low numbers, CEA research suggests a potential market five times the current size.
The future of technology is before us. It is emerging through trends such as high-definition, DIY and portability. These will continue to garner attention and usher in a plethora of new products to serve tomorrow’s consumer.
Shawn DuBravac, CFA,is the economist for the Consumer Electronics Association.