The plasma manufacturers may want to take note of the declining price in LCD. A recent analysis by Pacific Media Associates showed that the average street price in July for 40-inch to 44-inch LCD flat panel televisions and business displays in North America dropped below those for high-definition plasma displays of the same size.
According to the research firm, LCDs in this size gained four share points to reach a 46 percent unit market share. Rosemary Abowd, vice president with Pacific Media Associates said in a statement, “When the price of LCDs match or drop below the prices for plasma HDTVs of the same size, LCDs win. We expect that LCDs will account for the majority of unit sales in the 40” to 44” range soon.”
Additionally, across all flat panels 30 inches or larger, LCDs gained another three share points for a 57 percent unit market share, and unit sales for flat panels were down 10 percent in July over the previous month, which is similar to the summer slowdown seen in prior years. Unit sales were still up 67 percent over July 2005. Sales are expected to increase again as the football season and holiday buying season arrive.