Several retailers recently told us that sales of home entertainment PCs and media servers have increased since the beginning of the year. They have also seen an increase in the amount of services they sell, including wired and wireless home network installations. That’s good news for the retail industry because the combination of those products and services lays a foundation for the sale of other connected devices and additional services. Those devices – including digital still, video and surveillance cameras; MP3 players; and digital/personal video recorders – are creating an incredible amount of large, valuable digital files that consumers want to protect, easily access and share. Retailers can provide value-added services by helping their customers do that with software security packages (for both the PC and home network) and a new breed of network storage devices.
“The manner by which consumers will access, store and share personal and commercial content is undergoing a fundamental change, thanks to both demand- and supply-side drivers,” wrote Parks Associates vice president and principal analyst Kurt Scherf in his latest report, Consumer and Personal Storage: Trends and Outlooks. “As end users build personal libraries of self-generated digital content (primarily photos and home videos) and acquire commercial content such as digital music and video they will be seeking more secure backup and sharing solutions.”
Parks’ research reflects the increase in consumer demand and the manufacturers’ response to it.