Dealer Data: Most Consumers Buy Accessories Somewhere Else
It might be time to rethink your accessories sales strategy.
The Consumer Electronics Association found in its latest study that 82 percent of consumers purchase accessories long after they buy their primary product, which means they’re probably buying those accessories from a different retailer.
CEA points to a few reasons: Buyers are so excited with their main purchase they probably overlook the secondary details of accessories. Many buyers are also unaware of the products they need or what accessories are even available, such as mounts, cables and universal remotes, CEA reports in its “The CE Accessories Market: Insights and Opportunities report.”