Dealer Data: Most PS3 Owners Use Blu-ray
Nearly 90 percent of PlayStation 3 owners use the console’s Blu-ray Disc player- a considerably higher number than similar surveys of a year ago. That’s according to a survey released last week by Entertainment Merchant’s Association, as cited by Engadget.com
An NPD Group survey last summer had found that 60 percent of PS3 owners did not even know the console included a Blu-ray Player.
The Association’s report, known as the 2008 Annual Report on the Home Entertainment Industry, also concluded that the PS3 player was the primary factor in Blu-ray’s victory over HD DVD, and that PS3 will likely drive Blu-ray sales through next year.