Dealer Data: One Fifth of Analog Owners Have “No Plan” For Transition
According to a study conducted by the Consumer Electronics Association, more than one fifth of Americans who still own analog TVs plan to “do nothing” when analog signals cease in 16 months. The CEA’s study was reported by Multichannel News.
Starting in February 2009, analog television signals are scheduled to cease. The broadcasting and cable industries are planning a major advertising push in the next year to make consumers aware of their options. CEA indicates that between 22 and 28 million TVs still receive analog signals.
In the survey, 33 percent of respondents said they would take advantage of the federal government’s program that hands out $40 coupons towards the purchase of a digital-to-analog converter. In addition to the 22 percent of analog owners who planned to make no changes, another 22 percent said they would obtain cable or satellite services.