Dealer Data: PMP Shipments to Reach 130 Million in Four Years
Shipments of portable media players equipped with video will grow 30 percent each year between now and 2011, eventually reaching 130 million worldwide that year. That’s according to the research firm Parks Associates, in a report they call “Portable Multimedia Players: Analysis and Forecasts.”
“Video capability fuels the upgrade demand from existing device owners, and more content, especially free and short online video clips, gives consumers the incentive to upgrade,” said Harry Wang, a senior analyst with Parks. The biggest change, the firm believes, will be a shift from hard-disk to flash memory in the devices. In fact, Parks predicts, 77 percent of PMPs will employ flash by 2011, compared with 15 percent now.
For more information on the survey or to order a copy, visit www.parksassociates.com