Dealer Data: Statistics on Senior Living
A few months back the Internet Home Alliance along with CABA’s Research Council released its Senior Living Study, which included Baby Boomers to provide CE and IT manufacturers with a better understanding of that customer base’s habits opinions and desires to help guide new product development and services.
The demographics represent strong buying power since a quarter of all U.S. residents - 80 million people - are 50 years old and over. People 65 and over account for half that number. Older people want to spend their senior years living independently and expect a longer life blessed with better health and greater mobility than previous generations. As technology improves, telemedicine and digital health initiatives will also help the elderly age gracefully in their own homes. Here are the results of the study, which identifies “Trailers” as Boomers aged 50 to 64 and “Leaders” older than 65 and focused on Boomer who had bought a new home between 2002 and 2006:
- Most Boomers have broadband, the backbone of the home network and the enabler of many new technologies.