Dealer Pride 1998 - Abt Pride Is In Service

By Jamie Latshaw

MORTON GROVE, Ill.--It's Bob Abt's insistence on superior customer service that repeatedly brings his customers back to his store, Abt Electronics and Appliances. His motto, "The Answer is Always 'Yes' to Any Reasonable Request," hangs on the wall to remind employees who's got the right of way.

His secret is simple. "Keep the customer happy," he said.

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