Dealer Pride 1998 - Old Values Reign In Nebraska
And while customers may travel a distance to come to NFM, the population of even a fairly large radius is pretty small, so the loss of even one dissatisified customer can be costly.
"There's only 1.6 million people in Nebraska," Buchanan said. "We must have repeat business. Maybe in New York or somewhere else, you can afford to lose customers because there's always someone else. We know the value of our customers, here."
Another shopping inducement is the layout of the store, divided into four basic regions of product, and the further divide, for example, within video, there are VCRs, DVD players and software and camcorders, all in separate areas, each with specialized salespeople, most of whom are very experienced.