Dealer Pride 1998 -Sam's Club More Than Just Bulk
Hansen's aim is to position Sam's Club as "The Secret to Living Well," in which a household making $55,000 annually can live like a household making much more. Hansen has noted that Baby Boomers have proven to be very "value conscious," and now Generation X-ers are starting families. "Family expenses are outpacing inflation right now, so value is more important to more people today," he has said.
Sam's Club plans to open eight more clubs in the United States this year.