Dealer Pride 1999 - Target Offers Stylish Value
MINNEAPOLIS, Minn.A bouncing smiley face would never work for Target. This mass merchandizer wants a different image, one that says value with class.
With an upscale, hipper advertising campaign, Target aims for an upscale customer.
"The typical Target customer would be a young, educated family with children, with a higher-than-average income," Steve Birke, Target's vice president, general merchandise manager, said.