First, the good news: Consumer electronics retailers are more efficient than they've ever been, running lean and mean with low inventory and trimmed costs. On top of that, consumer credit has loosened a bit.
The bad news is that consumers are still spooked by the economy and will continue to demand products at painfully low margins and every additional service.
To cope with these permanent dictates, CE dealers must become even more agile with their merchandising and marketing to attract the consumer spending and leverage whatever profit and growth opportunities exist. Dealers are reworking their sales floors to take advantage of the interconnectivity between devices, adding categories and finding increased ROI with social media marketing.