Navigating the New Mobile Market
The mobile electronics category, perhaps more than any other CE sector, has felt the impact of inflated gas prices and shrinking discretionary income. To help retailers navigate the bumpy market, Dealerscope interviewed executives from several major aftermarket manufacturers to see what strategies they’re using to overcome the challenges.
Dealerscope: What are some of the main challenges and issues your dealers face heading into Q3 and 4?
Michael West, marketing director, Eclipse: Consumer mindset is the biggest problem. People are feeling bad about the housing crisis and economic conditions. Dealers need to emphasize what’s great about what they sell: car audio and navigation devices are cool. For not that much money, they add a lot of fun to your life daily.