Government Regulation Can Help Retailers
Consumers ended up viewing their retailer as the authority in all matters tech-related. That confidence will help generate similar results in other areas. The transition to digital television is a no-brainer and is having the same effect on retailers as the no-hands regulations. These are some cases, which should include free trade agreements, where the retail industry actual benefits from government action.
When viewed against the backdrop of other eventual regulation that states have on their dockets, there appears to be a few bright spots on the horizon. For instance, mobile texting remains largely unconstrained, and developments in the speech-to-text arena are relatively underdeveloped. And when you realize that most states have no laws or rules on the books governing most other CE devices in cars, there is enormous retail potential in this area. This is especially true when you look at the 45 states that have yet to pass regulation concerning phone use while driving. Everything from new MP3 devices to navigation systems have great potential. Even emerging technologies such as “black-boxes” and geo-location service devices stand to gain. While, at first, the relative price-points of devices may appear modest, the shear sales volume and related services bodes well for retailers and manufacturers.
None of this speculation should detract from what is an underreported but still significant success for retailers. Despite the fact that it took seven years in California for this legislation to become law, the impact has been positive. The fact that consumers returned to retail stores seeking not just the cheapest product but also competent technical guidance and installation speaks volumes. While shoppers will still be lured by low prices, it is encouraging that consumers view retailers as their trusted advisers and valued partners.