Revamping Holiday Marketing Strategies
Making good business often means thinking out of the box. With a nod to Cash for Clunkers, Nebraska Furniture Mart is revamping its recycling program for the holiday season. Under its current program the Mart accepts old gear - after a customers buys something new - and then manages it under EPA standards. The company is now working with select vendors to enhance the program by further motivating customers to recycle outdated goods. "We're going to make it easier for consumers to do it," Buchanan said.
Cash for Clunkers has also resonated at Sherman's. Paul Sherman has high hopes for the Cash for Clunkers Audio Program that he started earlier this fall. When customers trade in a receiver or speakers, they can get $100 or more toward the purchase of audio gear priced at $499 and up. If the program catches on, Sherman plans to expand it to video. Overall, though, consumers in the Peoria area are still playing it safe.
"What we're seeing, more than anything else limiting business, is an apprehension on the customer's part," Sherman said. "Folks are a little more confident that there won't be more layoffs, but there's a frugality out there that is definitely affecting business."