Dealers Weigh In on HES/Brand Source Confab
Dealers in attendance at the Brand Source/AVB and Home Entertainment Source (HES) March Madness Summit, which concluded last week in Dallas, came in looking for good deals and a clear vision of what the industry’s future held, and expected to leave with at least some new ideas from hobnobbing with their peers. Those polled after the conference was held said they got most of what they sought.
At the second-day general session, Brand Source’s Bob Lawrence outlined the roster of programs designed to keep this entity healthy, after it did $11 billion in sales in 2006 through its combined divisions. He also presented a big-picture analysis that painted sweeping strategic changes by big-box retailers as both a fresh challenge and a fresh opportunity for his membership.
“We’re the fourth-most-recognized appliance retailer and the fifth-most-recognized consumer electronics retailer in the U.S.,” said Lawrence. “With the expansion of the box stores, we need to get footprints in the store, which is the key to your success and survival. Without a customer, none of the other stuff matters.”