Scoring the Super Bowl Touchdown
Before next year’s Super Bowl, the event-driven retailer has plenty of his own big games to plan for and challenges to overcome. From the early November holiday kick-off to the fourth-quarter horrors of Black Friday to the final whistle of post-Christmas sales, retailers will struggle with relentlessly sinking flat-panel ASPs, the rise of a variety of inexpensive tablets and less promotional support from cost-conscious TV vendors.
With those types of obstacles littering the field, we figured we’d ask independent dealers how they are plotting for successful sales and marketing initiatives around the Super Bowl.
“We really ramp up once the playoffs start,” said Leon Temiz, CEO and president of New Jersey-based Electronics Expo. “Most of the big push has been from TV manufacturers in the past, but it’s very expensive for them to do it now. We’re still getting information from vendors.”