InstallerNet To Acquire MERA
When InstallerNet closes its proposed acquisition of the Mobile Enhancement Retail Association (MERA), which was announced Wednesday, the organization’s 174 members should begin to see a lot of changes. And all of those should be for the better, industry insiders said.
“The biggest point I want to make is that MERA members will lose nothing,” said Barry Vogel, MERA’s president and executive director, who will continue to serve on a pro-tem basis. “What they’ll get is ‘more’ and ‘better’ of everything we offer.”
Some of the benefits will include a revitalized 2010 KnowledgeFest, MERA’s trade show, which was cancelled this year due to the economy; more training, marketing, referrals and market research; an online dealer locator; stronger industry advocacy; and better networking opportunities.