Attitudes: Dealers Must Tap All Available Resources
Most CE retailers today are running much leaner operations than they did just a few years ago but have much more work to do. That’s all the more reason to take advantage of the new programs offered by vendors, buying groups, distributors and other partners that could help improve different aspects of your business.
That call to action is especially important for initiatives that require skill sets most retailers just don’t have the time or money to master. Think social media, SEO, e-commerce, omni-channel and just about anything else that has to do with the ever-changing world of online sales and marketing. Retailers, though, don’t have to carry the full weight of those challenges. A variety of business partners are offering refreshed and new programs to help make those complex tasks a bit easier to execute.
We highlight a few examples in the August and September issues of Dealerscope, as well as on Dealerscope.com. Last month, we wrote about how Friedmans Appliance in Long Beach, Calif., tapped Nationwide Marketing’s Linked Leaders group of forward-thinking retailers to develop the tablet program that required all salespeople to carry the device as a way to fight showrooming and to improve the customer experience. The initiative is helping to increase sales and improve profits.