Marketing Strategies: Dealing With Competition & Complexity
As another example of smart marketing, Manlove points to Staples' recent back-to-school campaigns that focus on the consumer and small business products and technology that can improve student's education experience or a worker's productivity. "They are covering all the bases—it's pretty cool," she said.
Timing Is Everything
Faced with a fragile economy and a spooked consumer, dealers are beating the promotional drums often and early, and fourth-quarter holiday promotions are slated to begin right after Halloween.